If we want to see more executives with public relations backgrounds goodness knows we need them , we must ensure public relations students are sufficiently prepared to get on that leadership path. That path is one of interdisciplinary learning that includes business, economics, political science, sociology, and organizational behavior, among other fields.
Interdisciplinary thinkers make better decision-makers because they can draw on more than just a hammer to address a problem. Survey and anecdotal evidence indicates this idea of interdisciplinary thinking resonates well with those who hire our students, but executives grow frustrated hearing that curricular shifts in the academy are anything but fast. Working groups at the Commission for Public Relations Education CCO Summit see report here offered a variety of ways students could broaden their educational experiences outside of the classroom.
This is a starting point. PR What is Public Relations? PRSA Educators Academy The Academy supports the teaching of public relations and the educators who teach the practitioners of tomorrow. Well done. Preparation and Education for Public Relations Dr. Michael Turney looks at the changing face and training needs for PR professionals.
Many resources for members and some for those interested. View the Honorees. Entry Deadline: Jul. The entry process is completed solely online. You will create a new account or log into your existing account on the entry portal page. You will be guided through the submission process where all questions are required. You will be prompted to upload supporting materials with required file formats being specified. You can save the entry form and revisit any time before you submit payment.
To ensure that the stories you or your PR team pitch are considered newsworthy, make sure to consider these five factors:. When evaluating possible story angles and campaigns, make sure to consider these factors to ensure pitches to the media are both strong and relevant and, as a result, more likely to result in press coverage for your brand. Allyson is a PR director with a background in media relations and broadcast news.
She has a knack for envisioning the perfect television segment and loves writing content for a variety of verticals, securing coverage for her clients in Forbes, Inc. When she's not working, you'll likely find Allyson at a racetrack she's been drag racing since she was 7-years-old!
Read more by Allyson Johnson.
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